To learn more about the difference we have made at Mesh Energy in the two-and-a-half years we've been working for them, please take a couple of minutes to watch the video below, in which I interview Doug Johnson, Mesh's founder and managing director. For ease and increased accessibility, I have also pasted the full transcript below the video.

FULL VIDEO TRANSCRIPT

RA: Hi everyone. I'm here today with Doug Johnson, founder and managing director of Mesh Energy. So, Doug - tell us a little bit about Mesh Energy.

DJ: We’re an independent provider of net zero carbon building performance and engineering services to architects, developers and homeowners. We’re based in Farnham in Surrey, but we work on projects all over the UK and internationally.

RA: What was the main challenge you were having before engaging Avery & Brown.

DJ: We were a small, local business which was looking to grow and move on from doing predominantly low-end residential projects to higher-end commercial projects. We were relatively unknown but we wanted to punch above our weight and be more visible to architects and developers. Furthermore, we didn’t have a brand strategy or a marketing strategy, and didn’t know what steps to take or in which order to help achieve our goals.

RA: And what did you feel like while you were trying to solve this challenge?

DJ: I guess I felt a bit frustrated, because I knew I had a great business on my hands, but I didn’t know how best to unlock that greatness and reach the next stage of our growth which would allow us to deliver the type of projects I knew we were capable of.

RA: And Doug - why did you choose Avery & Brown?

DJ: Right away, I loved your direct, straight-talking approach, your experience and expertise of working with other built-environment clients, and your focus of helping sustainable brands. You provided us with a comprehensive plan of what we needed to sort out before jumping straight into marketing execution. Also, I really admire your honest and authentic approach - even right from the way you first contacted me with some advice on a piece of content we’d published. You weren’t looking for a sale, you were just trying to help us out.

RA: When did you realise that our offering was working effectively?

DJ: Well, within five months of engaging you, we had a new brand strategy and a great idea of our goals and how to reach our target audience. You’d also given us a refreshed and more mature visual identity and a new website which was much more tailored to turning visitors into leads. So, by the time you started the actual tactical marketing execution work, I was confident that we’d engaged the right agency for us.

RA: And what does life look like now that your original challenge has been solved?

DJ: Well, two-and-a-half years on from engaging Avery & Brown, Mesh is a fundamentally different business. We’re now delivering the type of high-end commercial projects we always wanted to; the team has trebled in size; we’ve become a Certified B Corporation; we’ve built a network of over fourteen hundred built environment sustainability professionals called Meshwork, which you helped to create for us; and we’re well on our way to becoming the UK’s foremost independent renewable energy consultancy.