Avery & Brown signs up to the Better Business Act coalition

Russ Avery • Apr 29, 2021

Balancing people, profit and planet at the heart of our purpose

Following our last post, which sets out our intentions to become a regenerative business, we have taken an early action by signing up to the Better Business Act coalition.

By signing up, we are making Avery & Brown a part of a very important mission: to change UK law to ensure that every company - whether big or small - puts balancing people, profit and planet at the heart of their purpose and the responsibility of their directors.

Publishing this post is the first of many steps we have committed to take in our role as an active ambassador of the Better Business Act. We will use all of our channels to share the BBA story with our clients, partners, suppliers, and peers and urge them to join the coalition.

Below is our official statement.

Avery & Brown joins the Better Business Act coalition

Our company joined the Better Business Act coalition because we believe the world needs every business at its best - creating good jobs, helping to fix pressing problems and adding value to society. This aligns with our company’s stated mission and values.

Avery & Brown is joining hundreds of businesses calling for a straightforward legislative solution: the Better Business Act will amend section 172 of The Companies Act to ensure that company directors are responsible for advancing the interests of shareholders alongside those of wider society and the environment.

Our company is encouraged by the fact that the Better Business Act is a business-led campaign, driven by leaders who recognise that the law has fallen behind business culture and who have proven that this approach to business works for everyone.

We believe that the Better Business Act is a unique opportunity to demonstrate UK leadership on the global stage – creating a competitive advantage, driving innovation, accelerating progress to net zero, and aligning with the government’s ambition to build back better.

Russ Avery and Tim Brown
Founders & Company Directors

Learn more about the Better Business Act and join the coalition

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