90% of our clients start their journey with us with our Brand & Marketing Audit.

Regenerative.

Because the status quo isn't good enough.

Our mission to become a regenerative business.

What is a regenerative business?

At the time of writing this, the Intergovernmental Panel on Climate Change (IPCC) has just released its latest report. And it makes for terrifying reading.


Everyone should be outraged at the state of the planet. We certainly are. And we’re determined to channel that frustration into doing something about it. The climate crisis rages on. ‘Do less harm’ / ‘do no harm’ just aren’t enough anymore. For too long, the terms ‘sustainability’ and ‘sustainable business’ have been perceived as a passive maintenance of the status quo.


We want to be a regenerative business. A business that gives back far more to society and the planet than it takes. And we want other businesses to follow suit, which is why we publicly share every step of our journey.


We’re all in this together and we're here to inspire others to be a force for good.

Read our 2020-2022 Impact Report

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Three people walk long a wide path on the moors in the distance. The path is grassy and is bracketed with gorse which continues into the distance until it becomes forestry. It is sunset, golden hour, and the image is bathed in cool golden light.

PEOPLE

One of the simplest things we can do as a business is to look after our staff, our suppliers and our community. The effects of climate change aren't evenly distributed. Those who have contributed the least towards it are generally those affected the most. Avery & Brown is committed to supporting social and humanitarian causes both locally and internationally.

PLanet

There's nothing that hasn't already been said about the state of the planet. We already have all the solutions and knowledge we need to prevent the worst-case scenario. We just need urgent and radical action. And we can't wait for politicians and governments to step up. We're here to prove what a small business can do to be part of the solution. 

profit

Why does profit matter if we're all about people and planet? Simple. Without profit, we can't continue to operate as a business. Without profit, we won't be able to contribute as much money or time to the causes which matter to us. Without profit, we wouldn't exist and there'd be one less business trying its utmost to make this world a better place.

"Having worked in sustainability for over a decade, it was incredibly important to me to put the triple bottom line at the core of our business strategy.


From day one we've been practising what we preach and we'll continue to do so. We're not perfect – becoming a regenerative business is a journey – but we're incredibly proud of how far we've come in such a short time."

Russ, CEO AND CO-FOUNDER

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Russ, a white man with blond hair wearing blue denim jeans and a light grey t-shirt sits with a phone to his ear, appearing to listen intently.

CALCULATE

We had our Scope 1-3 emissions independently calculated in July 2021. We were declared a net zero carbon business and continue to measure, calculate and publish our emissions on a regular basis through our Planet Mark certification.

Reduce

Working with a range of trusted partners and initiatives, we strive to continually reduce our emissions. Our whole team is fully engaged on sustainability and together we work to reduce our carbon footprint.

Offset

Using several trusted offsetting partners, we make sure we more (a lot more) than offset our remaining unavoidable emissions. We have been an Ecologi Climate Friendly Workforce since Day 1.

Our many partnerships + pledges

We’re always thinking about what actions we can take to advance #OperationRegeneration. Whether it’s signing a petition, lobbying our local MP, volunteering through our Matchable partnership, raising money for a local charity or planting trees; if it’s good for people and the planet then we’re all over it.


Here are just a few of the organisations, causes and campaigns which we’re proud to support. You can read all about our many partnerships, pledges, and our climate activism and leadership over on Outpost.

|Environment

|SOCIAL VALUE

Supporting local and international charities and communities, including to date:



We partner with Matchable.

|GOVERNANCE

In 2022 we:

  • Have created an Advisory Board with a 50/50 gender split
  • Will focus on our diversity, equality and inclusion as we grow
  • Will work towards our B Corp accreditation and improve our HR and legal policies and procedures
  • We became signatories of the Prompt Payment Code

|Staff Welfare

  • 25 days annual leave as a basic
  • An extra day off on your birthday
  • 2x paid volunteering days per annum
  • Employee carbon offsetting
  • Generous budget for training and development

|Climate Advocacy

Supporters of (among others):


|Education

  • Our purpose is to inspire others to be a force for good
  • We educate our clients, supply chain and network, and encourage them to take positive action
  • Collaboration over competition: this mantra consistently helps us to have a greater positive impact
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Our work is our proof

We only work with clients who are committed to a purpose that goes beyond making profit. Whether you're at the beginning of your sustainability journey, or you've been a dedicated climate activist for decades, we're here to help you tell your sustainability story. Find out more about what we can do for you below.

WHAT WE DO
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