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EcoServ

Impact reporting for one of the UK’s largest sustainable facilities management companies. 

EcoServ

Impact reporting for one of the UK’s largest sustainable facilities management companies. 

The background

Employing over 2,000 staff, EcoServ is one of the UK’s largest commercial cleaners, with a particular focus on improving the sustainability of the sector. They are committed to reaching net zero, meaning that every choice they make – from the cars they drive, to the cleaning products they use – aims to protect the environment. 

"The climate crisis is personal. It is about our children and their future, and unless we make radical change, they will miss out on what we have taken for granted."

JEAN-HENRI BEUKES, CEO

ECOSERV

The background

Employing over 2,000 staff, EcoServ is one of the UK’s largest commercial cleaners, with a particular focus on improving the sustainability of the sector. They are committed to reaching net zero, meaning that every choice they make – from the cars they drive, to the cleaning products they use – aims to protect the environment. 

"The climate crisis is personal. It is about our children and their future, and unless we make radical change, they will miss out on what we have taken for granted."

JEAN-HENRI BEUKES, CEO

ECOSERV

RESEARCH + INSIGHTS| Copywriting | Design + artwork | Bespoke illustrations | Proofing + editinG

RESEARCH + INSIGHTS| Copywriting | Design + artwork | Bespoke illustrations | Proofing + editing


The brief

We were engaged by the company’s Sustainability Director, Sally-Ann Van Blerk, to produce the company’s first impact report. While the client had no particular reporting framework in mind, they were keen to offer a holistic oversight of the company’s journey to date, using this first publication as a foundation for future reporting. 


The team were keen to use the report as an opportunity to develop their existing brand identity, and refine their brand story, meaning we had a lot of flexibility over its scope and style. 

Image of two business cards with the above and beyond logo and some contour designs running across them.

The brief

We were engaged by the company’s Sustainability Director, Sally-Ann Van Blerk, to produce the company’s first impact report. While the client had no particular reporting framework in mind, they were keen to offer a holistic oversight of the company’s journey to date, using this first publication as a foundation for future reporting. 


The team were keen to use the report as an opportunity to develop their existing brand identity, and refine their brand story, meaning we had a lot of flexibility over its scope and style. 

Image of two business cards with the above and beyond logo and some contour designs running across them.
A montage image featuring a green and cream logo and four colour boxes with various tints to show the brand colours for above and beyond. The colours are a navy, sage green, cream and neon yellow.

Our process

Starting with a series of stakeholder interviews, we gathered as much data as possible from the team, before building a cohesive narrative from our research.


The report needed to appeal to a wide audience, including those with no pre-existing knowledge of the company, so we started with a comprehensive summary of EcoServ’s sustainability journey and its importance within the business, before offering more granular details of the company’s impact and action. 


A front and back cover of a brand guidelines booklet for above and beyond in navy blue with a neon yellow spine.
Image of two business cards with the above and beyond logo and some contour designs running across them.

Our process

We started with a series of stakeholder interviews and informal meetings to gather as much data as possible from the team, before collating our research into a cohesive narrative. 


The report needed to appeal to a wide range of stakeholders, including those with no pre-existing knowledge of the company, so we started with a comprehensive summary of EcoServ’s sustainability journey and its importance within the business, before offering more granular details of the company’s impact and action. 

Design evolution

The design itself built upon their existing brand identity, introducing some new elements to add visual interest across a sustained piece of collateral. In particular, we decided to include the use of bespoke loose-line illustrations and a more expansive colour palette to bring the content to life.

Image of two business cards with the above and beyond logo and some contour designs running across them.

Design evolution

The design itself built upon their existing brand identity, introducing some new elements to add visual interest across a sustained piece of collateral. In particular, we decided to include the use of bespoke loose-line illustrations and a more expansive colour palette to bring the content to life.

Image of two business cards with the above and beyond logo and some contour designs running across them.

"Personable, passionate, and knowledgeable, Tim & Russ put us at ease from the start. The team guided us every step of the way, consulting on how to apply an ESG framework, to how the design could enhance and effectively communicate the content. They expertly supported us on content development so that we could shape a narrative which told the story of our business."

SALLY-ANN VAN BLERK, SUSTAINABILITY DIRECTOR

ECOSERV

"Personable, passionate, and knowledgeable, Tim & Russ put us at ease from the start. The team guided us every step of the way, consulting on how to apply an ESG framework, to how the design could enhance and effectively communicate the content. They expertly supported us on content development so that we could shape a narrative which told the story of our business."

SALLY-ANN VAN BLERK, SUSTAINABILITY DIRECTOR

ECOSERV

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