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Avery & Brown Becomes an Accredited Living Wage Employer

Russ Avery • Aug 09, 2023

We've got some great news to share: back in July, Avery & Brown joined the ranks of over 13,000 UK businesses to become an Accredited Living Wage Employer.


If you're scratching your head wondering what that means, let me break it down for you...


The real Living Wage isn't just a number; it's a statement. It's the only UK wage rate that's genuinely based on the cost of living, taking into account the things we all face. You know, like that unexpected dentist appointment and the dreaded weekly grocery shop. But guess what? It's not mandated by any law. Instead, businesses – ranging from SMEs to half of the FTSE 100, including big names like Google, Nationwide, and even football giants like Chelsea FC – voluntarily choose to pay this wage. Why? Because, like us, they believe their staff deserve nothing less than a wage that truly meets their everyday needs.

Why become a real Living Wage employer?


It isn't only about doing what's right – let’s hit you with some stats about the business benefits to paying the real Living Wage:


  1. 93% of University students are keen to work for Living Wage accredited employers. Yes, the brightest young minds of today see the value in it.
  2. 90% of consumers would rather buy from a Living Wage Employer. Yes, that's nearly everyone!
  3. Investors are eyeing up businesses that care for their employees. A whopping 85% say that investing in employees plays a role in their decision-making, and 62% specifically look for Living Wage Employer accreditation.


But why did we decide to step up and become accredited?


Perhaps unsurprisingly for those of you have followed our journey for a while, becoming a Living Wage Employer aligns perfectly with Operation Regeneration – our mission to be a truly regenerative business. Since day one, we've always believed in giving back more than we take, whether it's to society, our staff, or the planet. Plus, if you've read our 2020-2022 Impact Report, you'll know we committed to this very goal. And here we are, living up to our promise.


Our commitment to being an Accredited Living Wage Employer is just one more stride in our journey as we rapidly approach our three-year business anniversary. So, here's to more exciting steps, more positive impacts, and a brighter future for everyone connected to Avery & Brown.


As always, thanks for following our journey and being a part of it.


Next up: turning 3!

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