Avery & Brown Becomes Member of Business Declares

Russ Avery • Jan 21, 2022

We declare a Climate and Ecological Emergency

Avery & Brown is proud to be joining Business Declares, the fast-growing network of businesses which acknowledge the climate and ecological emergency.

Putting people and planet on par with profit is in our DNA, and we look forward to continuing to share our journey and ensuring our voice is part of the collective, resounding call for change.

Less than a year after incorporating the company, we were already independently verified as a net-zero business, and we will strive to remain one as we grow. Freely sharing our knowledge with others and educating and inspiring our network is just as important to us as our own journey.

We do not claim to be perfect, or aim to judge others. We are part of a coalition of the willing, looking to collaborate and accelerate action while continuing to highlight the challenges and uncomfortable truths presented by the climate crisis.

- Russ Avery, Founder & Director, January 2022

We are excited to have taken yet another step on our fast-paced regenerative business journey by joining the Business Declares movement.

Our name and logo now sits alongside over 65 other businesses, including The Body Shop, Ecotricity, and our friends at Wholegrain Digital.

For those of you who have only just discovered us and who are learning about our regenerative business journey for the first time, here are a handful of actions we’ve taken since the business was founded in August 2020:

April 2021 - Joined the Better Business Act Coalition

May 2021 - Signed and became a Partner of The Sustainable Marketer Manifesto

May 2021 - Joined the Climate & Ecological Emergency Bill Alliance

June 2021 - Responded to the BEIS Consultation on Restoring Trust in Corporate Governance

July 2021 - Committed to Net Zero and Becoming a UK Business Climate Action Leader

August 2021 - Independently verified as a net zero carbon business

August 2021 - Began supporting Surrey Wildlife Trust as a Corporate Partner

November 2021 - Provided extensive coverage of COP26, bringing clarity to complex climate communications

January 2022 - Became a Signatory of the Get Nature Positive campaign

January 2022 - Became a Member of Business Declares (this post!)

We have taken many other micro actions and you can read about all of these right here on Outpost, so please do have a browse through our posts if you’re interested in learning more about how seriously we take our journey.

We are moving at pace, because a climate emergency requires nothing less than immediate and urgent action. Governments are repeatedly failing to step up to the mark, so we believe that the private sector must take it upon itself to lead the way and be the solution.

I’d like to take this opportunity to sincerely thank our wonderful clients, partners, suppliers, the business communities we are a member of, our business coach, and our wider network who have supported our journey so far. We have had an amazing first 18 months and we’re hugely excited by what lies ahead in 2022 and beyond.

Our purpose at Avery & Brown is: To inspire others to be a force for good. I believe we are living that on a daily basis and we will continue to share our knowledge and experiences publicly so that others can learn from us, copy us, and so we can all reach our common objectives as quickly as possible.

Together, we are making a hugely positive impact on people and the planet, and we’re determined for Avery & Brown to become the UK’s leading sustainable marketing and creative agency. Thanks for joining us on our journey.

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