How it all began

In April 2021, while thinking about our own sustainability journey, Russ sketched out a few thoughts on his iPad. But a plan for being a 'sustainable business' wasn't doing it for him.

"What's beyond 'sustainable'? How can we make a positive contribution to society and the planet? What can we do to be able to say that the world is a better place because Avery & Brown exists?"

In asking these questions, our Regenerative Business Mind Map was born.

How to use the map

This mind map is not meant to be some sort of silver bullet or golden ticket to becoming a regenerative business. We know all too well that such a thing doesn't exist.

Instead, it is meant to be a source of inspiration for starting your journey. After all, it doesn't matter too much where you start or how small that first step is. All that matters is that you take it.

Soon, you'll also be asking yourself "Is the world a better place because our business exists?".

Avery & Brown is a trusted brand, marketing and creative partner to purpose-driven companies in the built environment sector.

Our team brings together over 30 years of combined marketing and design experience, as well as expertise in the sustainability and climate space. This unique blend of sustainable marketing expertise, strategic creativity, and passion for regenerative business truly sets us apart and enables us to deliver excellent results for our clients.

We support our clients through end-to-end marketing support and creative solutions, rooted in rigorous brand strategy so that all decisions are made with sustainable growth in mind.

The Better Business Network is the community for purpose-driven business owners, leaders, pioneers and citizens who want to make the world a better place. An inclusive network focused on helping businesses grow their positive impact, income and audience while advocating for systemic change. Together we envision a world where all businesses are a force for good, advocating for sustainability, government support and creating regenerative practices, contributing to a better world.

Members gain access to training, events, tools, resources and workshops and networking opportunities to help them on their journey to creating a better business. When you join as a member, it allows you to join us in supporting impactful organisations as part of a more powerful collective, through donation of your membership fees, whilst also increasing your individual impact. 

Use discount code PIONEER to get a 15% discount on annual membership to the Better Business Network, or on tickets to our flagship event the Better Business Summit taking place 17th - 19th January 2024 in Manchester.

OPEN Media is a premium OOH and DOOH media owner, with a growing portfolio of sites across the UK comprising 4 networks across 12 cities.

Shaped from humble beginnings back in 2015, the business’ core mission remains to transform the way the OOH industry operates. OPEN's ‘Changing Outdoor’ slogan exists to instate positive change within the sector.

True to this mission, earlier this year OPEN became the first out of home media provider in Europe to be certified as B Corp and the business continues to make ripples within the industry, through driving constant innovation and championing market-leading sustainability initiatives.