From humble beginnings...

It all started with a mind map. A brain dump on an iPad, scribbled down and shared online. This visualisation of where Russ wanted to take Avery & Brown, brought together the trials, successes, learnings, and goals of a business looking to do more than just make profit. The mind map resonated with business owners and individuals alike, taking on a life of its own.

Over various iterations the original document has evolved to reflect our changing experiences as a business, but its two core sentiments remain:

1. All actions, no matter how small, can make a difference
2. Sharing best practice is critical to encouraging change.
   

...To a national campaign

Today we launch a campaign that extends far beyond the screen of an iPad. Today we celebrate a huge range of actions and initiatives individuals have taken to foster positive change. 

Alongside the Better Business Network and OPEN Media, Avery & Brown has nominated six outstanding Better Business Pioneers to feature in a 2-week out-of-home advertising campaign, as well as more than 20 others to feature on our site. 

• It could be Sam, the HR Manager who's currently hunched over the small print of your company’s recruitment policy because he knows it's the foundation of a culture of respect and belonging.

• It could be Mo, the Marketing Executive, who uses his spare time to offer pro bono social media support to a local football club. 



• It could be Zoe, the Office Manager, who galvanises the troops into abseiling down high buildings, or coming to work in fancy dress, to raise money for charity and make Brian from Facilities smile for once.
  

What makes a Better Business Pioneer extraordinary is not the vast resources, wealth, or power at their disposal, but their quiet conviction that small actions matter, and a commitment to following through on that belief. They remind us that the power to make a positive impact resides within each of us, waiting to be noticed.

We refuse to be bowed into pessimism by the lack of integrity shown by political leaders whose only agenda seems to be remain in power. We refuse to feel disempowered in the face of growing climate and social crises.

Celebrating positive action serves as a powerful catalyst for collective change. Each small act of awareness, compassion, or environmental responsibility not only makes a tangible difference, but also inspires others to follow suit. It showcases that anyone, regardless of their background, resources, or circumstances, can be a #BetterBusinessPioneer.

Our four core aims are as follows:

To counter climate anxiety

The climate crisis can be overwhelming, leaving us feeling anxious and powerless. By sharing stories of those who have taken action, we aim to combat those feeling and inspire confidence in our collective ability to tackle global challenges.

To facilitate collective change

The campaign will serve as a platform for individuals to connect, share ideas, and work together on initiatives that drive positive environmental and social change.