90% of our clients start their journey with us with our Brand & Marketing Audit.

Bold Policy Briefing Charts a Regenerative Future for Businesses in Surrey, Hampshire and Beyond

Russ Avery • Apr 05, 2024

Farnham, UK, Friday 5 April 2024


Visionary report provides a roadmap for the green transition and a flourishing low-carbon economy.


A pioneering new policy briefing has been launched to inspire businesses across Surrey and Hampshire to seize the green transition opportunity and build a prosperous, sustainable local economy fit for the future.


The comprehensive briefing is the result of a unique collaboration between Accelar, a leading sustainability consultancy, award-winning sustainable marketing agency Avery & Brown, and the Enterprise M3 Local Enterprise Partnership (LEP).


Titled the ‘Green Business Transition Policy Briefing’, the game-changing report provides a holistic vision and practical framework to empower organisations of all sizes to embrace sustainable, regenerative business models aligned with net zero emissions targets.


The briefing explores global megatrends like the increasing frequency of extreme weather events, supply chain disruptions, and the rise of environmental regulation that are driving businesses to prioritise sustainability. It highlights the multitude of benefits the green transition offers, from cost savings and investor appeal to customer engagement, talent attraction and climate resilience.


"With so much activity already underway across Hampshire and Surrey’s green economy, this briefing provides a timely 360 degree view as well as pinpointing specific ways of enabling more businesses to drive the green transition," said Chris Fry, Managing Director at Accelar.


The policy briefing features inspirational case studies showcasing how innovative local businesses like Kebur Garden Materials, Mesh Energy, MRT Castings and Lionel Hitchen are already reaping the dividends of sustainable practices. It maps out catalysts in areas like education, innovation, finance and policy to accelerate the shift to a regenerative economy.


"Avery & Brown, in collaboration with our client Accelar and EM3 LEP, is proud to have played an integral role in planning, writing and designing this comprehensive Green Business Transition Policy Briefing," said Tim Brown, COO and Co-Founder of Avery & Brown. "As a sustainable marketing agency dedicated to regenerative business practices, we are committed to accelerating the green transition and supporting businesses on their journey to Net Zero and beyond through effective and responsible communications."


Sajid Butt, Head of Policy and Intelligence at Enterprise M3 LEP, said the briefing demonstrates the region's exceptional intellectual capital on sustainability issues: "This is a phenomenal piece of work by two highly regarded – and local – businesses. What they have done in a matter of weeks – from concept to end product – speaks volumes about their knowledge, expertise, creativity, diligence, and strategic mindset. This policy briefing is a thought-leading, dynamic, pragmatic framework for businesses across Hampshire, Surrey, and beyond to be inspired by and act on."


Notes to Editors


The full
Green Business Transition Policy Briefing can be downloaded here.


Contact: Russ Avery, CEO, Avery & Brown. +44 (0)1252 268 407


About Accelar
 


Accelar is a strategy and sustainability consultancy and our purpose is to accelerate the green transition. Accelar helps companies, public and third sector clients to grasp the opportunities associated with net zero, green finance and infrastructure and the built environment to create a green, fair and prosperous world. For further information, please visit
www.accelar.co.uk.


 

About Avery & Brown


Avery & Brown is an award-winning brand strategy and marketing agency, and a Certified B Corporation. With a focus on sustainability, the company's purpose is to inspire others to be a force for good. Its core clients include purpose-driven companies in the built environment and renewable energy technology sectors. For further information, please visit
www.averyandbrown.com.



A PDF version of this press release can be found here.

A green business transition policy briefing, March 2024, front cover image

Share the love


A close up of waves in the ocean at sunset.
By Russ Avery 17 Apr, 2024
For the fourth consecutive year, Avery & Brown has demonstrated its climate commitment by having its business emissions measured and independently verified.
By Russ Avery 16 Oct, 2023
London, UK (17 October 2023) Three UK Certified B Corporations have launched a new campaign celebrating 'Better Business Pioneers' – individuals in the workplace driving positive change in the face of inaction from world leaders. The campaign, which launches on Monday 23 October 2023, comes in response to the lack of progress on pressing global issues like climate change, biodiversity loss and social inequality. By spotlighting those already driving change, the campaign aims to counter climate doom, inspire more conscious actions, and showcase how we all have the power to shape a better future. The campaign is a collaboration between Avery & Brown, a sustainable brand, marketing and creative agency, The Better Business Network, an inclusive network for purpose-driven business owners and leaders, and OPEN Media, an out-of-home media owner, operating a portfolio of screens across the entire UK.
By Josh Haughton 28 Sep, 2023
This is the first in a series of several blogs looking at key brands in the built environment sector and how they approach impact reporting. We’ll be looking at design, outcomes, metrics, audience, insights and much more. Impact reporting is a crucial activity for each and every organisation, but it can also be daunting and overwhelming for a business embarking on its first. The purpose of this blog series is to show the many ways that your company’s impact can be reported and what to look out for along the way.  For instance, is an organisation acting upon its insights? Are they communicating their message clearly? And most importantly of all, are they doing it in a way that is sustainable?
By Beth Barnett 25 Sep, 2023
In this blog we interview Beth , our Brand and Design Lead, on the process of becoming a B Corp. We get into the details of how the process worked and what tips and insights she has for other small businesses thinking of certifying.
By Russ Avery 20 Sep, 2023
As long-term members of Business Declares, we are delighted to support the team with their latest campaign. Read this post to find out how your business can get involved too.
By Russ Avery 04 Sep, 2023
Avery & Brown is delighted to announce it has achieved B Corp Certification with a score of 107.6. Read this post by our CEO, Russ Avery, and learn all about collective impact and what the journey looks like from here.
By Tim Brown 31 Aug, 2023
Whatever your industry, data will play a key role in delivering crucial insight into mission-critical factors that can help you achieve your business goals. Whether you’re looking at population density and local CO2 emissions or sales figures and open rates, it’s important that the data is presented in a way that is easy to understand for the user.
By Russ Avery 09 Aug, 2023
Avery & Brown joins the ranks of over 13,000 UK businesses to become an Accredited Living Wage Employer.
By Josh Haughton 14 Jun, 2023
Sustainability reports, ESG reports, impact reports, where does a business even begin? In a world where the role of business is shifting for the good of people and planet, it's becoming ever more important for businesses to measure, declare, and report their impact. Avery & Brown's Ultimate Guide to Impact Reporting is here to give you the lowdown.
SHOW MORE
Share by: