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Avery & Brown, The Better Business Network and OPEN Media Launch The 'Better Business Pioneer' Campaign Celebrating Positive Change Makers

Russ Avery • Oct 16, 2023

London, UK (17 October 2023)


Three UK Certified B Corporations have launched a new campaign celebrating 'Better Business Pioneers' – individuals in the workplace driving positive change in the face of inaction from world leaders.


The campaign, which launches on Monday 23 October 2023, comes in response to the lack of progress on pressing global issues like climate change, biodiversity loss and social inequality. By spotlighting those already driving change, the campaign aims to counter climate doom, inspire more conscious actions, and showcase how we all have the power to shape a better future.


The campaign is a collaboration between Avery & Brown, a sustainable brand, marketing and creative agency, The Better Business Network, an inclusive network for purpose-driven business owners and leaders, and OPEN Media, an out-of-home media owner, operating a portfolio of screens across the entire UK.


Russ Avery, CEO of Avery & Brown said: "Despite another year of greenwashing and empty rhetoric from global leaders, the number of individuals passionate about creating real impact is on the rise. We hope celebrating their actions will motivate and convince more people that small acts can catalyse wider change."

The campaign launches with six pioneers featured on OPEN Media’s outdoor advertising space and an additional group featured on the campaign landing page on the Avery & Brown website.


The three businesses behind the campaign are now calling on people across the country to nominate their own Better Business Pioneer. Nominations can be made by sharing stories or images on social media using the #BetterBusinessPioneer hashtag. Details on how to get involved can be found on the Avery & Brown website at www.averyandbrown.com/bbp. 


Notes to Editors


For more information on the #BetterBusinessPioneer campaign please visit www.averyandbrown.com/bbp or contact hello@averybrown.com.


About Avery & Brown 

www.averyandbrown.com 


Avery & Brown is a trusted brand, marketing and creative partner to purpose-driven companies in the built environment sector.


Our team brings together over 30 years of combined marketing and design experience, as well as expertise in the sustainability and climate space. This unique blend of sustainable marketing expertise, strategic creativity, and passion for regenerative business truly sets us apart and enables us to deliver excellent results for our clients.


We support our clients through end-to-end marketing support and creative solutions, rooted in rigorous brand strategy so that all decisions are made with sustainable growth in mind.


 

About The Better Business Network

www.thebetterbusiness.network


The Better Business Network is a community for purpose-driven business owners and leaders who want to make the world a better place. It is focused on up-skilling and connecting businesses, helping them increase their positive social and environmental impact.


Members have access to exclusive online members areas full of hundreds of tools and resources, in person events, workshops, training and valuable business support, like free legal health checks and carbon literacy training.


The Better Business Network wants to create a world where all businesses are a force for good, advocating for sustainability, government support and creating regenerative business practices.



About OPEN Media

www.openmedia.uk.com


OPEN Media is a premium OOH and DOOH media owner, with a growing portfolio of sites across the UK comprising 4 networks across 12 cities.


Shaped from humble beginnings back in 2015, the business’ core mission remains to transform the way the OOH industry operates. OPEN's ‘Changing Outdoor’ slogan exists to instate positive change within the sector.


True to this mission, earlier this year OPEN became the first out of home media provider in Europe to be certified as B Corp and the business continues to make ripples within the industry, through driving constant innovation and championing market-leading sustainability initiatives.


A PDF version of this press release can be found here.

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